Cheers to Heineken's bridge-building ad experiment

Posted by Knight Stivender April 26, 2017 04:24:00 PM

Heineken just released an ad that might make you actually want to talk to all the people you've unfriended for political reasons.

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Topics: creative

How Community Banks Can Compete - and WIN- in a Banking Sea Change

Posted by Mark Gibson April 13, 2017 03:06:00 PM

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Community banks are under pressure to grow and remain relevant—to attract new customers as their existing customer base ages. But smaller banks face particular challenges. Some alarmists are even sounding the death knell for small community banks.

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Topics: Bank Marketing

Now hiring: Full stack .NET developer with team-player mentality

Posted by Knight Stivender April 10, 2017 12:16:00 PM

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We are seeking a full stack .NET developer with strong knowledge and hands-on experience building applications using .NET framework and MS SQL server. You will be responsible for developing interactive websites, web applications, and mobile applications using a variety of languages and development platforms. You should be comfortable working in a fast-paced environment, an adept communicator, self-motivated, and display a team-player mentality.

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Topics: Agency News

2017's Top 5 Skills for Digital Marketing Success

Posted by Rebecca Brown February 16, 2017 08:23:00 PM


According to a recent article by MarketingProfs, the five most important digital marketing skills for 2017 are data analysis, basic HTML/CSS knowledge, marketing automation tool mastery, content marketing, and SEO.

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Topics: Digital

The Marketer's Guide To Love

Posted by Rebecca Brown February 14, 2017 12:18:00 PM

The beginning of a potential romance between two people can sometimes be a disastrous situation. Come on too strong, say the wrong thing, or try to rush into something one of you may not be ready for, and you've ruined all potential for a relationship. But for every laughable or miserable first date, we've all had an experience that stands out because of how nicely it started.

Every conversation I've had with my co-workers about this topic always comes to the same conclusion: the way someone expresses interest in you plays a huge role in whether or not you will be interested in return. And since we work in marketing, this of course brought us to the realization that dating is eerily similar to the process of winning clients and customers.  

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Why email is an effective marketing tool in 2017 + tips for doing it well

Posted by Knight Stivender February 10, 2017 01:34:00 PM

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When it comes to expert advice, I have taken my colleague Jennifer Stone's on matters ranging from how to complete a Whole30 to where to book a weekend cabin getaway to how to build an effective email campaign. I am guessing that since you've landed here on our Alcott Marketing blog, you're most interested in that last one, but please do let us know if you need nutrition or state park tips. :)

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Creative Ways Brands are Promoting American Heart Month

Posted by Rebecca Brown February 09, 2017 05:17:00 PM


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Minimize Competition, Maximize Prospects: An In-Depth Look at our Site Selection Process

Posted by Rebecca Brown February 02, 2017 04:37:00 PM


When determining a new site for a free-standing emergency department, urgent care center, or physician's office, it's extremely important to look into the amount of potential patients as well as the the degree of competition in the given area. At Alcott, our site selection process not only takes every single competitor into account, but also evaluates key factors such as drive time, convenience, and patient behavior. 

According to Alcott data scientist Phil Lenzini, the end goal in our site selection process is to minimize competition and maximize prospects for the client.

How do we accomplish that? Here's a step-by-step look at the process. 

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Topics: Healthcare, Site Selection

Which Email Service Provider is Best for You?

Posted by Rebecca Brown January 27, 2017 04:31:00 PM


Email campaigns had an average ROI of 4,300% last year according to the Direct Marketing Association. With results like that, email should definitely have a place in your marketing plan.

The best way to create and run your email marketing campaigns is through an email service provider, or ESP. While these programs do come at a monthly cost, their capabilities make them more than worth it.

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Topics: Email Marketing, Agency, B2C, B2B

15 Creative Ways for Brands to Say 'Thank You!'

Posted by Knight Stivender January 24, 2017 06:43:00 PM


A friend of mine recently received a thank you card from a colleague to whom she had referred quite a bit of business over the past year. In addition to a warm, sincere greeting, the card contained a gift certificate to a nail salon near her home. She was delighted, and you can bet she'll continue to refer plenty of new business his way.

Why is this a great example of a thank you? Two reasons: The gift was personalized and considerate. My friend always has a perfect manicure, which her business associate obviously noticed. And the salon he found was within minutes from her home, making it a thoughtful purchase for my friend - a busy marketing leader and mother with a gazillion things on her plate.

Because it's anywhere from four to six times more costly to acquire a new customer than to retain the ones you already have, we thought it would be helpful to compile a list of ways to say "thank you" to the folks who are already paying your bills. Can you think of others? Let us know in the comments section. And THANK YOU for reading!

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Topics: ageny, B2C, B2B