Best Practices for Banks Under Pressure to Grow Deposits

Posted by Mark Gibson August 14, 2017 05:30:00 PM

For the past decade, banks have taken for granted the abundance of low-cost deposits. Customers flocked to banks for safety during the recession, and didn’t see any attractive investments for that money long after the crisis ended. However, there is ample evidence this period of easy deposit growth has come to an end.

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Topics: Bank Marketing

Will a robot be doing your job one day?

Posted by Knight Stivender August 04, 2017 04:43:00 PM

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Babson College Professor Tom Davenport – who is the keynote speaker at this year’s Nashville Analytics Summit held Aug. 8-9 at the Omni Hotel – believes the outlook is good that, yes, in fact, a robot will one day perform at least a portion of what you’re currently being paid to do.

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“You’re either going to work alongside a machine, or do something that a machine can’t do,” Davenport said in an interview with the Nashville Technology Council, host of the Analytics Summit.

The amount of available data collected and applied has made it possible for businesses to automate processes and predict the relevant behaviors, whether they be from consumers, employees, patients (in a healthcare environment), voters (in a political one) – you get the idea.

It’s what data scientists and business analysts mean when they talk about “machine learning”, and it’s why Professor Davenport will be talking about robots taking over your job when he delivers his keynote on Day 2 of the Summit.

“You have to decide which of (two) approaches you’re going to take,” Davenport said. “Do you want your career to be working closely with machines … or do you want to focus on things that aren’t very feasible for machines to do … such as jobs that involve a high level of creativity or empathy or jobs that are extremely unstructured: jobs that humans would prefer to deal with other humans about.”

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Topics: analytics

Dear sales robot, please speak to me in 'human'

Posted by Knight Stivender July 10, 2017 04:49:00 PM

 

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Topics: B2B

Why you should be more assertive at work .. and how

Posted by Knight Stivender July 06, 2017 02:10:00 PM

Tips for being a confident, communicative resource

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Topics: Marketing Best Practices

Cheers to Heineken's bridge-building ad experiment

Posted by Knight Stivender April 26, 2017 04:24:00 PM

Heineken just released an ad that might make you actually want to talk to all the people you've unfriended for political reasons.

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Topics: creative

How Community Banks Can Compete - and WIN- in a Banking Sea Change

Posted by Mark Gibson April 13, 2017 03:06:00 PM

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Community banks are under pressure to grow and remain relevant—to attract new customers as their existing customer base ages. But smaller banks face particular challenges. Some alarmists are even sounding the death knell for small community banks.

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Topics: Bank Marketing

Now hiring: Full stack .NET developer with team-player mentality

Posted by Knight Stivender April 10, 2017 12:16:00 PM

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We are seeking a full stack .NET developer with strong knowledge and hands-on experience building applications using .NET framework and MS SQL server. You will be responsible for developing interactive websites, web applications, and mobile applications using a variety of languages and development platforms. You should be comfortable working in a fast-paced environment, an adept communicator, self-motivated, and display a team-player mentality.

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Topics: Agency News

2017's Top 5 Skills for Digital Marketing Success

Posted by Rebecca Brown February 16, 2017 08:23:00 PM

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According to a recent article by MarketingProfs, the five most important digital marketing skills for 2017 are data analysis, basic HTML/CSS knowledge, marketing automation tool mastery, content marketing, and SEO.

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Topics: Digital

The Marketer's Guide To Love

Posted by Rebecca Brown February 14, 2017 12:18:00 PM

The beginning of a potential romance between two people can sometimes be a disastrous situation. Come on too strong, say the wrong thing, or try to rush into something one of you may not be ready for, and you've ruined all potential for a relationship. But for every laughable or miserable first date, we've all had an experience that stands out because of how nicely it started.

Every conversation I've had with my co-workers about this topic always comes to the same conclusion: the way someone expresses interest in you plays a huge role in whether or not you will be interested in return. And since we work in marketing, this of course brought us to the realization that dating is eerily similar to the process of winning clients and customers.  

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Why email is an effective marketing tool in 2017 + tips for doing it well

Posted by Knight Stivender February 10, 2017 01:34:00 PM

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When it comes to expert advice, I have taken my colleague Jennifer Stone's on matters ranging from how to complete a Whole30 to where to book a weekend cabin getaway to how to build an effective email campaign. I am guessing that since you've landed here on our Alcott Marketing blog, you're most interested in that last one, but please do let us know if you need nutrition or state park tips. :)

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