Marketing and advertising folks are increasingly called upon to prove an ROI on our craft, which is why we were delighted when our friend Tim Earnhart of Werkshop Branding asked CEO Jim Alcott to speak on the science of marketing at Werkshop's DIG Seminar Series event.
The topic: How to use statistics, analytics, and data to help clients and creative agencies refine marketing strategy and measure campaign performance.
For those who couldn't make it to the DIG event - especially our awesome clients in Portland, Ore., and across the country who've helped us create a fantastic body of analytics and data insights work - here are some key takeaways:
1. "Half my advertising is wasted. I just don't know which half." Still true?