Knight Stivender

Knight Stivender is Director of Business Development and Client Loyalty for Alcott Marketing Science.
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Recent Posts

Needle in a haystack: Finding specialized patients

Posted by Knight Stivender July 28, 2016 05:19:00 PM


Digital media, online communities, and concierge medical service providers have enabled patients navigating complicated health concerns with access to more information than ever before when making highly personalized decisions about care, treatment, procedures, and providers.

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Topics: Healthcare

Healthcare marketers need to reach patients where they live: Online

Posted by Knight Stivender July 28, 2016 01:48:00 PM

The internet has opened up everything to consumers - especially healthcare.

Through Google searches, online forums and Facebook groups, we can learn about conditions and then speak with our doctor about them. We can search for specialized, crowd-sourced doctors who've been recommended by our new online friends. And we can check out digital ratings on those physicians and the hospitals in which they practice.

Content is king in healthcare marketing. Search is queen. And transparency keeps a check on the whole system.

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Topics: Healthcare

How The Peach Truck grew from one truck to 48 states using digital insights

Posted by Knight Stivender July 25, 2016 02:48:00 PM

Now this looks divine, no? This grilled pork chop with peach agrodolce from Margot Cafe in East Nashville is one of many local restaurant dishes and home cook recipes to catch the eye of Stephen and Jessica Rose, owners of The Peach Truck.

The Peach Truck is one of the country's best examples of small and medium businesses using customer insights to grow business rapidly, and the Roses do it in part by including the great work of other businesses and fans like Margot.

By posting and sharing beautiful, luscious content; showcasing unique, well-tested recipes they've generated with a partner chef; promising to email "only when we have something to say"; and maintaining a consistent aesthetic, The Peach Truck has been able to grow its digital audience to more than 83,000 Facebook fans, 33,000 Instagram followers, and its email subscribers to more than 50,000 - all in less than four years.

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Topics: Digital, Agency, B2C

Alcott welcomes noted financial services expert, Mark Gibson

Posted by Knight Stivender July 18, 2016 05:05:00 PM


Mark Gibson, a 30-year veteran of the financial services industry with consultant roles at corporations including Citibank, Chase, and HSBC, has joined Alcott Marketing Science as a senior consultant working to expand the agency’s financial services marketing division.

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Topics: Bank Marketing, Financial Services

5 Trends in Email Marketing

Posted by Knight Stivender June 16, 2016 02:28:00 PM

emmaportland.jpgI've been in Portland, Ore., this week, working with my colleague, Senior Account Director Lisa Lyon, to grow our team's network in this fun, creative city where Lisa and some of our key clients live and work.

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Topics: Email Marketing, Agency, B2C

One Incredibly Useful, Incredibly Little Known Fact About Customer Data

Posted by Knight Stivender June 08, 2016 03:58:00 PM


In our business, we often hear the same big worry from potential clients: "We'd love to use data to improve our business, but we don't have good data."

Want to know a secret?

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Topics: big data, analytics, Agency, B2C

Marketing for Every Season

Posted by Knight Stivender June 02, 2016 02:46:00 PM

It’s about to get hot. Real hot. And here in Nashville, we have a deep and comprehensive understanding of heat. 

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Topics: B2C

Key Takeaways From 'The Science of Marketing' Sessions

Posted by Knight Stivender May 26, 2016 05:25:00 PM


Marketing and advertising folks are increasingly called upon to prove an ROI on our craft, which is why we were delighted when our friend Tim Earnhart of Werkshop Branding asked CEO Jim Alcott to speak on the science of marketing at Werkshop's DIG Seminar Series event.

The topic: How to use statistics, analytics, and data to help clients and creative agencies refine marketing strategy and measure campaign performance. 

For those who couldn't make it to the DIG event - especially our awesome clients in Portland, Ore., and across the country who've helped us create a fantastic body of analytics and data insights work - here are some key takeaways:

1. "Half my advertising is wasted. I just don't know which half." Still true?

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Topics: Agency News, big data, analytics, Agency, B2C

A New Name Brings Sharper Focus

Posted by Knight Stivender May 19, 2016 01:05:00 PM




Notice the new name and logo at the top of our website? 

Our team of data analysts, marketing strategists, mathematicians, programmers, and technologists is now going by a name worthy of that which sets us apart from other agencies. 

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Topics: Agency News

The future can be predicted. The impact? Unpredictable.

Posted by Knight Stivender April 28, 2016 08:00:00 AM

As a marketing analytics company devoted to helping clients understand people at as granular and useful a level as our data scientists can conjure, our team is always applying, bending, and engineering technology to make the work stronger and operate more efficiently.

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Topics: Agency News