Mark Gibson

Recent Posts

How Community Banks Can Compete - and WIN- in a Banking Sea Change

Posted by Mark Gibson April 13, 2017 03:06:00 PM

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Community banks are under pressure to grow and remain relevant—to attract new customers as their existing customer base ages. But smaller banks face particular challenges. Some alarmists are even sounding the death knell for small community banks.

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Topics: Bank Marketing

Jump-start your sales efforts for 2017: Communicate

Posted by Mark Gibson January 18, 2017 10:02:00 AM

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Marketers are born communicators, but how many of us do all this wonderful work, then don’t share it with colleagues or the C-Suite? We get so wrapped up in our external campaign launches that we forget our most important audiences – those who pay us and those who serve our customers! 

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Topics: Marketing Best Practices, Bank Marketing, B2C, Financial Services, B2B

Jump-start your sales efforts for 2017: Collaborate

Posted by Mark Gibson January 11, 2017 09:24:00 AM

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I recall a few years ago seeing a full page ad in the New York Times promoting a new internet bundle. I called the 1-800 number and the courteous woman on the other end of the line had no idea what I was talking about. Management had not informed the call center employees about the new promotion. 

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Topics: B2C, Financial Services, B2B

Jump-start your sales efforts for 2017: What media channels should you use?

Posted by Mark Gibson January 04, 2017 10:21:00 AM

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This year, it will be more important than ever to think "multi-channel" - deploying a diversity of media channels to reach your customers and prospects.

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Topics: Financial Services

Jump-start your sales efforts for 2017: Begin with the end in mind

Posted by Mark Gibson December 16, 2016 08:54:00 AM

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The start of the year is a little like the Twilight Zone. (For those of you too young to remember, you need to check it out!) You’ve taken a week or two off to be with family and friends. You’ve had great meals and celebrated. And you’ve half forgotten what was happening at work before you left!

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Topics: Financial Services

The Role of Customer Experience in Building a Powerful Brand

Posted by Mark Gibson September 28, 2016 11:33:00 AM

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Delivering an exceptional experience consistently is really hard. That’s why it can be a powerful competitive advantage for organizations that get it right. 

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The Correlation Between Marketing Investment and Results

Posted by Mark Gibson September 27, 2016 11:39:00 AM

If you are like most CMOs, your organization has a myriad of objectives next year, all of which require marketing programs and dollars. And most organizations won’t allocate sufficient marketing resources to effectively accomplish those objectives. How can you escape this conundrum?  

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Topics: Agency, B2C, Financial Services

What To Do About Marketing Automation?

Posted by Mark Gibson September 13, 2016 02:42:00 PM

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CRM has been a “dirty word” to many, and to some, marketing automation sounds awfully similar. The truth is that marketing can’t get done what it needs to today without some automation, but there is a wide spectrum of “marketing automation.” Where to start?

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How to measure marketing ROI

Posted by Mark Gibson September 06, 2016 05:24:00 PM

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The days of marketers being able to say “trust me” are over. The C-Suite is demanding to know payback on marketing investment. Marketers need to calculate the financial benefit of their major programs, as well as how much the organization should be spending to achieve its objectives. This blog post will explain how to do that.

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Now Is The Time For One To One Marketing

Posted by Mark Gibson September 06, 2016 05:07:00 PM

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First, some business trivia. Who invented the term “one-to-one marketing”, and when was it introduced? 

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Topics: Financial Services