Rebecca Brown

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2017's Top 5 Skills for Digital Marketing Success

Posted by Rebecca Brown February 16, 2017 08:23:00 PM

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According to a recent article by MarketingProfs, the five most important digital marketing skills for 2017 are data analysis, basic HTML/CSS knowledge, marketing automation tool mastery, content marketing, and SEO.

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Topics: Digital

The Marketer's Guide To Love

Posted by Rebecca Brown February 14, 2017 12:18:00 PM

The beginning of a potential romance between two people can sometimes be a disastrous situation. Come on too strong, say the wrong thing, or try to rush into something one of you may not be ready for, and you've ruined all potential for a relationship. But for every laughable or miserable first date, we've all had an experience that stands out because of how nicely it started.

Every conversation I've had with my co-workers about this topic always comes to the same conclusion: the way someone expresses interest in you plays a huge role in whether or not you will be interested in return. And since we work in marketing, this of course brought us to the realization that dating is eerily similar to the process of winning clients and customers.  

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Creative Ways Brands are Promoting American Heart Month

Posted by Rebecca Brown February 09, 2017 05:17:00 PM

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Minimize Competition, Maximize Prospects: An In-Depth Look at our Site Selection Process

Posted by Rebecca Brown February 02, 2017 04:37:00 PM

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When determining a new site for a free-standing emergency department, urgent care center, or physician's office, it's extremely important to look into the amount of potential patients as well as the the degree of competition in the given area. At Alcott, our site selection process not only takes every single competitor into account, but also evaluates key factors such as drive time, convenience, and patient behavior. 

According to Alcott data scientist Phil Lenzini, the end goal in our site selection process is to minimize competition and maximize prospects for the client.

How do we accomplish that? Here's a step-by-step look at the process. 

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Topics: Healthcare, Site Selection

Which Email Service Provider is Best for You?

Posted by Rebecca Brown January 27, 2017 04:31:00 PM

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Email campaigns had an average ROI of 4,300% last year according to the Direct Marketing Association. With results like that, email should definitely have a place in your marketing plan.

The best way to create and run your email marketing campaigns is through an email service provider, or ESP. While these programs do come at a monthly cost, their capabilities make them more than worth it.

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Topics: Email Marketing, Agency, B2C, B2B

Millennials to Baby Boomers: Healthcare Marketing by Generation

Posted by Rebecca Brown January 16, 2017 03:11:00 PM

Consumerism is on the rise in the healthcare industry due to many impactful changes that have occurred in healthcare, media, and government in recent years. And as a result, marketers must restructure the way they communicate with their audience in order to reach future patients. 

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Topics: Healthcare

Infographic: Our Year In Review

Posted by Rebecca Brown December 22, 2016 03:32:00 PM

It's hard to believe, but 2017 is just days away! As we reflect back on all that 2016 entailed, it's safe to say it's been a pretty exciting year for us. We rebranded our agency, expanded our team, and continued to help our clients grow their businesses through precise, data-driven marketing campaigns. 

Since we are keen on measurement and have an affinity for numbers, we compiled an end-of-year report detailing some of our accomplishments and all that's been going on in our office in 2016. Check out our year in review! 

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Topics: Agency

A Few of Our Favorite Things from 2016

Posted by Rebecca Brown December 19, 2016 11:44:00 AM

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At Alcott Marketing Science, we want to thank all of our clients, vendors, and friends for making this another wonderful year! We hope y'all are enjoying the holiday season with your friends and family.

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Topics: Agency News

Infographic: 30 holiday season stats to delight the data-driven marketer

Posted by Rebecca Brown December 15, 2016 09:05:00 AM

The holidays are arguably the most exciting time of the year, and not just because of the delicious food, quality time with loved ones, gifts, parties, and all-around joy the season brings.

As a data-driven marketing agency, we also love this season for all the data that gets collected this time of year. Just think of all the credit card transactions, ecommerce purchases, trips planned, social media posts shared, emails sent, dollars spent, hours worked in retail, and the endless marketing and advertising campaigns created in preparation for the holidays each and every year. 

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Topics: Data, B2C, Holidays

Quick Webinar: How to Jump-Start Your Sales Efforts in 2017

Posted by Rebecca Brown December 12, 2016 04:43:00 PM

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If you’re like most marketers, your plans and budgets were written and approved months ago. Now that the holidays are behind you and the new year has begun, it's time to execute! Now is the time for you and your sales team to develop and launch integrated programs to deliver on your branding and sales objectives.  

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Topics: Financial Services