Rebecca Whitney

Rebecca has worked within the direct marketing industry for over 20 years. At Alcott Whitney, she works in a variety of roles including strategy and account service, digital planning and implementation, offline production as well as providing support to data and programming teams throughout. She likes to learn and question everything. Not necessarily in that order.
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Recent Posts

What Is Email Fatigue?

Posted by Rebecca Whitney November 19, 2015 07:00:00 PM

From your subscribers point-of-view, fatigue is when they have stopped noticing your email, stopped being interested, stopped having a need, or started thinking you can’t meet their expectations. This expectation may be how frequently they expected to hear from you or what types of content they subscribed to vs. what you are sending. 

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Topics: Email Marketing

How To Fix Email Fatigue

Posted by Rebecca Whitney November 19, 2015 07:00:00 PM

Previously, we reviewed what email fatigue is and how you can understand the fatigued percentage of your subscriber base. 

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If you are one of the many companies that realize you have a problem, we are here to tell you about a few possible fixes. Many of these are simply email best practices but worth considering in light of your fatigued subscribers only.

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Topics: Email Marketing

How To Avoid Email Fatigue

Posted by Rebecca Whitney November 19, 2015 07:00:00 PM

Email is cheap, but we marketers have cheapened its value. As we've reviewed, email fatigue is a lack of engagement. It’s the online version of not having folks stop to glance in the windows, come in, pick up a few items, nor buy. If no one is glancing in the windows every now and then, it will make it hard for them to know all that they might want or need to buy from you. 

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Topics: Email Marketing

13 Improvements For Your Email Marketing Program

Posted by Rebecca Whitney November 19, 2015 04:44:00 PM

A few years ago, we recommended 14 basic tips for improving your email marketing. We’ve made some updates to demonstrate what is most important today. So, now it’s your turn! Refresh your email marketing program with this guide. 

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Topics: Email Marketing

I'm Loyal. To Everyone...

Posted by Rebecca Whitney June 08, 2015 10:50:00 PM

We stopped by the corner drug store to quickly pick up some things. Allergy medicine, toilet paper, and eyeliner. Don't judge.

"$23.98 ma'am."

"Do you have your ((insert company name)) perks/program/rewards/points/member card?"

"Of course I do. It's right here." (On the keychain with your three competitors' loyalty program cards.)

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Topics: Marketing Best Practices, CRM, Loyalty

Why You May Need A Specialty Agency

Posted by Rebecca Whitney September 24, 2014 12:20:00 AM

 

Most marketing agencies are generalists. We mean that in a good way.They are amazing at generating buzz or even proving ROI for unique and previously unmeasurable tactics.

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Topics: Marketing Best Practices

Six Ways to Know It’s Time to Hire a Marketing Agency. And Three That It's Not.

Posted by Rebecca Whitney September 21, 2014 09:12:00 PM

Working late again? Here are just six reasons why you may need to hire a team to help you. Whether you are a seasoned marketer or new to your role, find the right people to surround yourself with and magical things can happen. Oh, and there are also three reasons why you may not be ready. 

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Topics: Marketing Best Practices