We love digital advertising, especially when it is targeted well and deployed at a time that makes sense to the consumer and through the appropriate channel (mobile, social, etc.).
But because digital advertising opportunities are so endless and the number of brands playing in this space is so large, marketers can run the risk of consumers tuning out their beautiful digital ads.
One way to make your brand stand out is to augment your advertising efforts with a smart, creative, high-impact direct mail campaign. Direct mail - when executed well - not only stands out, but outranks those of most other advertising tactics with an average ROI of 15%-17%.
Our recommendation is to integrate your marketing efforts, deploying the right tactics for the right audience at the right time on the right platform. In this post, we thought we'd share a few of our favorite high-impact direct mail pieces from around the world to show you what we mean. Check them out and let us know what you think.
Blood Donation: San Jose Blood Bank
This piece proves that direct mail doesn't have to be expensive to be effective. A paper ad was wrapped around a newspaper with a rubber band to create the effect of a tourniquet wrapped around an arm to encourage people to donate blood. While simple, the creative design has an amazing visual appeal.
Teenager: In Touch Community Service
The idea behind this piece is not only clever, but extremely inspirational and powerful. Untying the string wrapped around the button of the envelope creates the illusion of freeing a noose around the boy's head, demonstrating that saving lives is easy and is something everyone can do. Inside of the envelope was information about volunteering with the non-profit organization.
Business Solutions Brochure: KinderCare Education
We are proud to say this piece is one of our own! This brochure was done for one of our longtime clients out of Portland, Ore., KinderCare Education. The piece was designed to appeal to working moms.
World Water Day Card: Green Belgium Mailing
This card was sent to promote World Water Day, and what better way to do that than to create a piece that actually involves water. In order for the words to appear on the paper, it had to be run under water. This clever concept was used to visually enforce the idea that water is the source of all knowledge.
Eraser: Natural History Museum
The Natural History Museum was looking for a cost effective way to build interest in their new Darwin exhibit. This piece of direct mail came in the form of an eraser, which creates a way for people to visually demonstrate the issue of extinction with their own hands.
Think direct mail might work for your business? We'd love to chat about how we can help.