There's something so refreshing and exciting about a new year. It's fun to think about all of the challenges, changes, and advancements we will face in 2016 and how we will conquer them, but it's also a bit overwhelming. You may be thinking, how will this year differ from the last? Will my old strategies keep working? Will I have to do something new? What needs to change?
We've all heard the quote, "the only thing that stays the same is change," and that couldn't be more true, especially in the marketing industry. We live in a world where we are constantly having to adapt to advancing technologies and learn how to reach people in new ways. Instead of seeing this as a burden, though, think of it as an opportunity. In 2016, the opportunities to strengthen your marketing are practically endless. Here are just a few areas of opportunity that you may want to pay special attention to:
1. Digital Advertising
By 2020, over 30% of companies will outsource at least part of their digital marketing. Take the opportunity to really understand and master digital in 2016, and it will continue to benefit you and your clients more and more. Retargeting campaigns are specifically going to see an increased success this year as companies are going to be looking to turn people who simply know about their brand into loyal customers.
2. Live Streaming
With social media tools like Periscope on the rise, more and more companies are going to be using live streaming to reach their audiences. This will also contribute to the growth of podcasts and video advertising. Live streaming will allow you to connect with a large amount of people in a fast, highly personal way, which will strengthen the bond between you and your customers and build relationships with your prospects. Live streaming is perfect for increasing brand awareness and establishing yourself as a thought leader in your industry.
This we can't stress enough. As much as we hate to admit it, consumers are getting more and more tired of being advertised to. The answer to this is content, content, and more content. Providing helpful content on topics that interest your consumer or providing information on issues they need help solving is highly important now, and will be absolutely essential if you want to grow and improve throughout 2016. Strengthen the content on your blog and increase your social media performance this year to make the most of this opportunity.
4. Mobile Optimization
Mobile traffic has been highly competitive with desktop traffic for years now, and it finally surpassed desktop traffic in 10 countries in 2015. This means that even more users are going to be on the internet with their mobile device instead of their desktop in 2016. Make sure your website is optimized for mobile devices and incorporate new ways to engage mobile users in your campaigns this year to stay ahead of the curve.
Providing personalized information and content to your customers is going to show them that you care and are listening, which will make them love you even more. Find out what your audience is interested in and use that information to create marketing campaigns that will engage and retain your customers better than ever before. No two customers are ever going to be the exact same, so there's no point in treating them like it. Each customer will have their own interests, and finding ways to show them that you realize that is going to be key in 2016.
If you find yourself needing help making the most of these opportunities this year, feel free to talk to us. With expertise in digital, direct, automation, data, and analytics, there's nothing we love more than helping marketers have success. Here's to making 2016 the best one yet!