There's an art to what we do, and a science to how we do it. Later this month, our founder and CEO, Jim Alcott, will be discussing how agencies like ours use statistics, analytics and data to help clients and creative agencies refine marketing strategy and measure campaign performance at the next Nashville DIG Seminar presented by Emma and Werkshop Branding, followed by the Bowling Green DIG Seminar presented by MNI and Werkshop Branding.
Even the most clever and captivating marketing campaigns will be a waste of time and money if they aren't properly targeted and precisely measured. Jim's topic, "How Data Science is Revolutionizing the Art of Marketing," will detail the need for analytics in building an effective, smart marketing strategy.
Jim will explain how marketers can use data science and statistical modeling to build smarter customer profiles, inform marketing strategy, identify prospects, send direct mail and email, determine media buys, figure out where to build new locations, and measure results.
We hope you will join us on May 24th at Emma Bistro in Nashville for this great learning opportunity.
Can't make it to the Nashville event? Catch it on May 25th at Hyatt Place in Bowling Green.