Jump-start your sales efforts for 2017: Communicate

Posted by Mark Gibson January 18, 2017 10:02:00 AM

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Marketers are born communicators, but how many of us do all this wonderful work, then don’t share it with colleagues or the C-Suite? We get so wrapped up in our external campaign launches that we forget our most important audiences – those who pay us and those who serve our customers! 

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Topics: Marketing Best Practices, Bank Marketing, B2C, Financial Services, B2B

Millennials to Baby Boomers: Healthcare Marketing by Generation

Posted by Rebecca Brown January 16, 2017 03:11:00 PM

Consumerism is on the rise in the healthcare industry due to many impactful changes that have occurred in healthcare, media, and government in recent years. And as a result, marketers must restructure the way they communicate with their audience in order to reach future patients. 

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Topics: Healthcare

Jump-start your sales efforts for 2017: Collaborate

Posted by Mark Gibson January 11, 2017 09:24:00 AM

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I recall a few years ago seeing a full page ad in the New York Times promoting a new internet bundle. I called the 1-800 number and the courteous woman on the other end of the line had no idea what I was talking about. Management had not informed the call center employees about the new promotion. 

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Topics: B2C, Financial Services, B2B

The Family Business: Jim Alcott's Story

Posted by Jim Alcott January 10, 2017 10:51:00 AM

People often ask me how I got into this business, so I thought I'd share a little bit of my family's story and how it led to what Alcott Marketing Science has become today. 

My father was a graphic designer—back before the computer—when there were far fewer graphic designers, and folks needed an explanation of exactly what one was. His father was one as well, so while I’m not a designer myself, my work has been a continuation of my family’s involvement in the marketing and agency business. 

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Topics: Agency, Data, B2C, B2B

Jump-start your sales efforts for 2017: What media channels should you use?

Posted by Mark Gibson January 04, 2017 10:21:00 AM

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This year, it will be more important than ever to think "multi-channel" - deploying a diversity of media channels to reach your customers and prospects.

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Topics: Financial Services

Infographic: Our Year In Review

Posted by Rebecca Brown December 22, 2016 03:32:00 PM

It's hard to believe, but 2017 is just days away! As we reflect back on all that 2016 entailed, it's safe to say it's been a pretty exciting year for us. We rebranded our agency, expanded our team, and continued to help our clients grow their businesses through precise, data-driven marketing campaigns. 

Since we are keen on measurement and have an affinity for numbers, we compiled an end-of-year report detailing some of our accomplishments and all that's been going on in our office in 2016. Check out our year in review! 

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Topics: Agency

A Few of Our Favorite Things from 2016

Posted by Rebecca Brown December 19, 2016 11:44:00 AM

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At Alcott Marketing Science, we want to thank all of our clients, vendors, and friends for making this another wonderful year! We hope y'all are enjoying the holiday season with your friends and family.

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Topics: Agency News

Jump-start your sales efforts for 2017: Begin with the end in mind

Posted by Mark Gibson December 16, 2016 08:54:00 AM

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The start of the year is a little like the Twilight Zone. (For those of you too young to remember, you need to check it out!) You’ve taken a week or two off to be with family and friends. You’ve had great meals and celebrated. And you’ve half forgotten what was happening at work before you left!

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Topics: Financial Services

Infographic: 30 holiday season stats to delight the data-driven marketer

Posted by Rebecca Brown December 15, 2016 09:05:00 AM

The holidays are arguably the most exciting time of the year, and not just because of the delicious food, quality time with loved ones, gifts, parties, and all-around joy the season brings.

As a data-driven marketing agency, we also love this season for all the data that gets collected this time of year. Just think of all the credit card transactions, ecommerce purchases, trips planned, social media posts shared, emails sent, dollars spent, hours worked in retail, and the endless marketing and advertising campaigns created in preparation for the holidays each and every year. 

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Topics: Data, B2C, Holidays

Quick Webinar: How to Jump-Start Your Sales Efforts in 2017

Posted by Rebecca Brown December 12, 2016 04:43:00 PM

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If you’re like most marketers, your plans and budgets were written and approved months ago. Now that the holidays are behind you and the new year has begun, it's time to execute! Now is the time for you and your sales team to develop and launch integrated programs to deliver on your branding and sales objectives.  

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Topics: Financial Services