Cheers to Heineken's bridge-building ad experiment

Posted by Knight Stivender on Apr 26, 2017 4:24:53 PM
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Heineken just released an ad that might make you actually want to talk to all the people you've unfriended for political reasons.

In the 4-minute video by London ad agency Publicus, strangers are invited to participate in an "experiment" where they assemble a piece of furniture together without knowing polarizing details about each others' lives.

What ensues is way more than a fantastic beer commercial. It's what we want for the world right now - a little empathy and mutual respect.

Watch for yourself.



Topics: creative