Which Email Service Provider is Best for You?

Posted by Rebecca Brown January 27, 2017 04:31:00 PM

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Email campaigns had an average ROI of 4,300% last year according to the Direct Marketing Association. With results like that, email should definitely have a place in your marketing plan.

The best way to create and run your email marketing campaigns is through an email service provider, or ESP. While these programs do come at a monthly cost, their capabilities make them more than worth it.

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Topics: Email Marketing, Agency, B2C, B2B

15 Creative Ways for Brands to Say 'Thank You!'

Posted by Knight Stivender January 24, 2017 06:43:00 PM

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A friend of mine recently received a thank you card from a colleague to whom she had referred quite a bit of business over the past year. In addition to a warm, sincere greeting, the card contained a gift certificate to a nail salon near her home. She was delighted, and you can bet she'll continue to refer plenty of new business his way.

Why is this a great example of a thank you? Two reasons: The gift was personalized and considerate. My friend always has a perfect manicure, which her business associate obviously noticed. And the salon he found was within minutes from her home, making it a thoughtful purchase for my friend - a busy marketing leader and mother with a gazillion things on her plate.

Because it's anywhere from four to six times more costly to acquire a new customer than to retain the ones you already have, we thought it would be helpful to compile a list of ways to say "thank you" to the folks who are already paying your bills. Can you think of others? Let us know in the comments section. And THANK YOU for reading!

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Topics: ageny, B2C, B2B

Jump-start your sales efforts for 2017: Communicate

Posted by Mark Gibson January 18, 2017 10:02:00 AM

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Marketers are born communicators, but how many of us do all this wonderful work, then don’t share it with colleagues or the C-Suite? We get so wrapped up in our external campaign launches that we forget our most important audiences – those who pay us and those who serve our customers! 

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Topics: Marketing Best Practices, Bank Marketing, B2C, Financial Services, B2B

Jump-start your sales efforts for 2017: Collaborate

Posted by Mark Gibson January 11, 2017 09:24:00 AM

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I recall a few years ago seeing a full page ad in the New York Times promoting a new internet bundle. I called the 1-800 number and the courteous woman on the other end of the line had no idea what I was talking about. Management had not informed the call center employees about the new promotion. 

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Topics: B2C, Financial Services, B2B

The Family Business: Jim Alcott's Story

Posted by Jim Alcott January 10, 2017 10:51:00 AM

People often ask me how I got into this business, so I thought I'd share a little bit of my family's story and how it led to what Alcott Marketing Science has become today. 

My father was a graphic designer—back before the computer—when there were far fewer graphic designers, and folks needed an explanation of exactly what one was. His father was one as well, so while I’m not a designer myself, my work has been a continuation of my family’s involvement in the marketing and agency business. 

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Topics: Agency, Data, B2C, B2B

Infographic: 30 holiday season stats to delight the data-driven marketer

Posted by Rebecca Brown December 15, 2016 09:05:00 AM

The holidays are arguably the most exciting time of the year, and not just because of the delicious food, quality time with loved ones, gifts, parties, and all-around joy the season brings.

As a data-driven marketing agency, we also love this season for all the data that gets collected this time of year. Just think of all the credit card transactions, ecommerce purchases, trips planned, social media posts shared, emails sent, dollars spent, hours worked in retail, and the endless marketing and advertising campaigns created in preparation for the holidays each and every year. 

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Topics: Data, B2C, Holidays

A friendly hello: Using timely, relevant marketing automation to tell customers what to expect

Posted by Rebecca Brown November 22, 2016 11:00:00 AM

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Onboarding new customers can be tricky. You want to prove your value by being friendly and providing good information, but you don't want it to be too much too quickly. Here are some good ways to welcome new customers to your product or service without overwhelming them. Think of it like getting to know a new friend.  

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Topics: B2C

3 Components of Data Analysis to Drive Smart Marketing

Posted by Rebecca Brown November 10, 2016 04:29:00 PM

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More than 85% of marketers say they rely on data to do their jobs well. That's because data analysis enables marketers to make smarter decisions and prove an ROI on their campaigns. Here are three components of data analysis we believe every marketing campaign should employ to achieve data-driven success. 

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Topics: Agency, Data, B2C

5 Tips For Getting Started With Data

Posted by Rebecca Brown November 03, 2016 09:09:00 AM

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"Data-driven marketing" has become a buzz term in the marketing industry in recent years for a good reason - it's extremely effective. But for many marketers, utilizing data in their campaigns can be a bit overwhelming and confusing, especially when they're first getting started. Check out our top five tips to start using data to improve your marketing ROI in a few easy steps. 

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Topics: Data, B2C

The Correlation Between Marketing Investment and Results

Posted by Mark Gibson September 27, 2016 11:39:00 AM

If you are like most CMOs, your organization has a myriad of objectives next year, all of which require marketing programs and dollars. And most organizations won’t allocate sufficient marketing resources to effectively accomplish those objectives. How can you escape this conundrum?  

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Topics: Agency, B2C, Financial Services