Alcott CEO to speak at Nashville Analytics Summit

Posted by Rebecca Brown July 22, 2016 09:35:00 AM

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Jim Alcott, founder and CEO of Alcott Marketing Science, has been named as a guest speaker for the Nashville Analytics Summit hosted by the Nashvile Technology Council.

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Topics: big data, analytics, Agency

Takeaways from college admissions webinar

Posted by Rebecca Brown July 20, 2016 09:46:00 AM

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Last week we held a webinar called "How to Make Student Search Smarter", which centered on student search for college admissions officers and marketers.

In recent years, changes in technology, common mobile apps, and the trends detailed in this post have left student recruiters spending too much time and money marketing to students who may not fit their requirements or have little interest in actually attending their school. 

Our webinar, which was conducted by agency owner Jim Alcott, focused on how data science and analytics can help solve this problem. 
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Topics: big data, analytics, Higher Education

How to Leverage Your Own Company Data to Grow Business: 5 Suggestions

Posted by Jim Alcott June 14, 2016 09:11:00 AM

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One of the most valuable assets in your business is data - data about your customers. Effectively leveraging this data can have a significant impact on growing revenues. 

In the post that follows, we’ll recommend five things to turn your customer data into business growth, and we’ll address three common concerns.

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Topics: big data, Agency, B2C

One Incredibly Useful, Incredibly Little Known Fact About Customer Data

Posted by Knight Stivender June 08, 2016 03:58:00 PM

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In our business, we often hear the same big worry from potential clients: "We'd love to use data to improve our business, but we don't have good data."

Want to know a secret?

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Topics: big data, analytics, Agency, B2C

Key Takeaways From 'The Science of Marketing' Sessions

Posted by Knight Stivender May 26, 2016 05:25:00 PM

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Marketing and advertising folks are increasingly called upon to prove an ROI on our craft, which is why we were delighted when our friend Tim Earnhart of Werkshop Branding asked CEO Jim Alcott to speak on the science of marketing at Werkshop's DIG Seminar Series event.

The topic: How to use statistics, analytics, and data to help clients and creative agencies refine marketing strategy and measure campaign performance. 

For those who couldn't make it to the DIG event - especially our awesome clients in Portland, Ore., and across the country who've helped us create a fantastic body of analytics and data insights work - here are some key takeaways:

1. "Half my advertising is wasted. I just don't know which half." Still true?

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Topics: Agency News, big data, analytics, Agency, B2C

Top 5 Companies Doing Something Big With Data

Posted by Jim Alcott March 28, 2016 09:30:00 AM

I recently, and reluctantly because I generally avoid buzzwords and fads, wrote a blog post on Big Data which you can see here. It was suggested by someone on our team that I follow up with some examples of how companies are successfully using big data and analytics to change their businesses. 

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Topics: big data, Agency, B2C

Big Data: What does it actually mean?

Posted by Jim Alcott March 15, 2016 03:42:00 PM

Probably to a fault, I avoid buzzwords and hype. I’ve avoided addressing “Big Data”, even though it is one of the most relevant recent business trends to Alcott Marketing Science’s core value proposition.

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Topics: big data, B2C

Data Mistakes Many Companies Make

Posted by Knight Stivender March 02, 2016 07:24:00 PM

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With 30-plus years of collective experience in big data - cleaning it up, mining it for opportunities, developing customer insights, using it to save money and solve problems, etc. - our team at Alcott has seen a LOT. (We won't say we've seen it ALL, because that would not be statistically accurate, now would it!)

Here are some common data issues and opportunities we help resolve with clients on a regular basis.

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Topics: big data, Agency, B2C

How an analytics agency can help make sense of "Big Data"

Posted by Knight Stivender February 22, 2016 02:45:00 PM

Figuring out how to collect, analyze, gain insights from, and leverage "big data" has been such a holy grail for marketers these past couple of years that one could write a whole blog post on the memes alone. Just for kicks, here are three of our favorites: 

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Topics: Measurement, big data, analytics