How to get your higher ups to pony up for CRM software in 6 easy(ish) steps

Posted by Knight Stivender November 30, 2016 04:34:00 PM

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If a CRM tool is on your holiday wish list, this post is for you.

We have worked with quite a few marketers who don't have access to one of the most important tools available to them - a CRM (Customer Relationship Management) tool. CRM software helps track prospects through the process of becoming customers, and customers through your relationship with them as they grow from first-time buyers to (hopefully) lifelong super-fans.

With a CRM, you'll know how, when, and how often to communicate with these folks. 

But without access to a CRM, marketers too often spend a lot of money broadcasting to a mass audience that isn't necessarily the one they're targeting. They fail to capture information about the folks who are interested in their product or service. And they don't have a good way to follow up with those people and maintain a healthy relationship over time.

And what's really frustrating is when an organization has implemented an expensive CRM tool, but they've limited its access to their sales people - cutting off their marketing department.

How can we begin to change all this?

If you're a marketer, this post is designed to help you make the case that you need CRM support - whether it's funding to implement a tool or access to a tool someone else in your organization is already using.

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Topics: CRM

How to Create a Segmentation Strategy

Posted by Knight Stivender November 07, 2016 04:09:00 PM

We're often asked for advice in creating a segmentation strategy. Clients want help crafting and delivering marketing messages to various segments of customers and prospects in a way they know those segments will respond. We are happy to oblige!

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Topics: CRM, Data, segmentation, profiling

I'm Loyal. To Everyone...

Posted by Rebecca Whitney June 08, 2015 10:50:00 PM

We stopped by the corner drug store to quickly pick up some things. Allergy medicine, toilet paper, and eyeliner. Don't judge.

"$23.98 ma'am."

"Do you have your ((insert company name)) perks/program/rewards/points/member card?"

"Of course I do. It's right here." (On the keychain with your three competitors' loyalty program cards.)

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Topics: Marketing Best Practices, CRM, Loyalty