The Family Business: Jim Alcott's Story

Posted by Jim Alcott January 10, 2017 10:51:00 AM

People often ask me how I got into this business, so I thought I'd share a little bit of my family's story and how it led to what Alcott Marketing Science has become today. 

My father was a graphic designer—back before the computer—when there were far fewer graphic designers, and folks needed an explanation of exactly what one was. His father was one as well, so while I’m not a designer myself, my work has been a continuation of my family’s involvement in the marketing and agency business. 

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Topics: Agency, Data, B2C, B2B

Infographic: 30 holiday season stats to delight the data-driven marketer

Posted by Rebecca Brown December 15, 2016 09:05:00 AM

The holidays are arguably the most exciting time of the year, and not just because of the delicious food, quality time with loved ones, gifts, parties, and all-around joy the season brings.

As a data-driven marketing agency, we also love this season for all the data that gets collected this time of year. Just think of all the credit card transactions, ecommerce purchases, trips planned, social media posts shared, emails sent, dollars spent, hours worked in retail, and the endless marketing and advertising campaigns created in preparation for the holidays each and every year. 

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Topics: Data, B2C, Holidays

3 Components of Data Analysis to Drive Smart Marketing

Posted by Rebecca Brown November 10, 2016 04:29:00 PM


More than 85% of marketers say they rely on data to do their jobs well. That's because data analysis enables marketers to make smarter decisions and prove an ROI on their campaigns. Here are three components of data analysis we believe every marketing campaign should employ to achieve data-driven success. 

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Topics: Agency, Data, B2C

How to Create a Segmentation Strategy

Posted by Knight Stivender November 07, 2016 04:09:00 PM

We're often asked for advice in creating a segmentation strategy. Clients want help crafting and delivering marketing messages to various segments of customers and prospects in a way they know those segments will respond. We are happy to oblige!

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Topics: CRM, Data, segmentation, profiling

5 Tips For Getting Started With Data

Posted by Rebecca Brown November 03, 2016 09:09:00 AM


"Data-driven marketing" has become a buzz term in the marketing industry in recent years for a good reason - it's extremely effective. But for many marketers, utilizing data in their campaigns can be a bit overwhelming and confusing, especially when they're first getting started. Check out our top five tips to start using data to improve your marketing ROI in a few easy steps. 

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Topics: Data, B2C

Geodemographic vs. Household-Specific Data

Posted by Jim Alcott October 24, 2016 02:38:00 PM


We often find ourselves in conversations with marketers where we are explaining the power of household-specific demographics and their advantage over geodemographic segments like Prizm, Mosaic, Tapestry and the like. Working with such high-level data is often overwhelming, and it can be confusing to know what kind of data you should really be using to get the most out of your marketing campaigns. 

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Topics: Data

Data 101: A Nashville Marketing Event

Posted by Rebecca Brown October 14, 2016 02:15:00 PM

If you found our recent "Data 101" webinar helpful, we have some exciting news for you!

Alcott Director of Marketing Knight Stivender will be partnering with Emma Email Marketing to expand on the tips and case studies from the webinar in a live event presented by the Nashville chapter of the American Marketing Association.  

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Topics: Data