2017's Top 5 Skills for Digital Marketing Success

Posted by Rebecca Brown February 16, 2017 08:23:00 PM

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According to a recent article by MarketingProfs, the five most important digital marketing skills for 2017 are data analysis, basic HTML/CSS knowledge, marketing automation tool mastery, content marketing, and SEO.

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Topics: Digital

How The Peach Truck grew from one truck to 48 states using digital insights

Posted by Knight Stivender July 25, 2016 02:48:00 PM

Now this looks divine, no? This grilled pork chop with peach agrodolce from Margot Cafe in East Nashville is one of many local restaurant dishes and home cook recipes to catch the eye of Stephen and Jessica Rose, owners of The Peach Truck.

The Peach Truck is one of the country's best examples of small and medium businesses using customer insights to grow business rapidly, and the Roses do it in part by including the great work of other businesses and fans like Margot.

By posting and sharing beautiful, luscious content; showcasing unique, well-tested recipes they've generated with a partner chef; promising to email "only when we have something to say"; and maintaining a consistent aesthetic, The Peach Truck has been able to grow its digital audience to more than 83,000 Facebook fans, 33,000 Instagram followers, and its email subscribers to more than 50,000 - all in less than four years.

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Topics: Digital, Agency, B2C