Which Email Service Provider is Best for You?

Posted by Rebecca Brown January 27, 2017 04:31:00 PM

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Email campaigns had an average ROI of 4,300% last year according to the Direct Marketing Association. With results like that, email should definitely have a place in your marketing plan.

The best way to create and run your email marketing campaigns is through an email service provider, or ESP. While these programs do come at a monthly cost, their capabilities make them more than worth it.

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Topics: Email Marketing, Agency, B2C, B2B

What do the recent Gmail changes mean for email design?

Posted by Rebecca Brown September 15, 2016 05:01:00 PM

Yesterday, Gmail announced some big changes that are going to have email designers everywhere ready to belt out the hallejuah chorus.  

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Topics: Email Marketing

5 Trends in Email Marketing

Posted by Knight Stivender June 16, 2016 02:28:00 PM

emmaportland.jpgI've been in Portland, Ore., this week, working with my colleague, Senior Account Director Lisa Lyon, to grow our team's network in this fun, creative city where Lisa and some of our key clients live and work.

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Topics: Email Marketing, Agency, B2C

Questions to Ask When Evaluating Email Service Providers

Posted by Katie Buntin December 03, 2015 11:00:00 AM

As modern-day consumers, we are surrounded by reviews. From which restaurant to visit for dinner, to what jacket to buy this winter, to which hotel to stay in on vacation, we look to those reviews to help us determine how to have the greatest experience and get the best bang for our buck. 4286-businessman-man-desk.jpg

But there are some things that can’t be determined from reviews alone, like a car, for example. You can only rely on assessments from friends or colleagues for so much. Sometimes, you’ve just got to get behind the wheel and give the thing a test drive. 

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Topics: Email Marketing

5 Email Marketing Automation Set Up Tips

Posted by Jennifer Stone December 01, 2015 10:30:00 AM

The responsibilities of a marketer are not what they used to be. Emails that used to require complex coding, lots of time, and a high price tag are now commonplace, quick, and easy to produce. This is great news for both marketing agencies and clients; not only can clients get more bang for their buck, but marketers are able to produce robust, thoughtful emails relatively quickly and easily. And of course, the ultimate benefit is that clients’ customers are more readily accessible than ever.email marketing automation set up

However, while the fast-paced world of email marketing provides obvious benefits, one hurdle many marketers face when implementing email marketing campaigns is keeping up with the many moving cogs involved.

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Topics: Email Marketing

How To Avoid Email Fatigue

Posted by Rebecca Whitney November 19, 2015 07:00:00 PM

Email is cheap, but we marketers have cheapened its value. As we've reviewed, email fatigue is a lack of engagement. It’s the online version of not having folks stop to glance in the windows, come in, pick up a few items, nor buy. If no one is glancing in the windows every now and then, it will make it hard for them to know all that they might want or need to buy from you. 

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Topics: Email Marketing

What Is Email Fatigue?

Posted by Rebecca Whitney November 19, 2015 07:00:00 PM

From your subscribers point-of-view, fatigue is when they have stopped noticing your email, stopped being interested, stopped having a need, or started thinking you can’t meet their expectations. This expectation may be how frequently they expected to hear from you or what types of content they subscribed to vs. what you are sending. 

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Topics: Email Marketing

How To Fix Email Fatigue

Posted by Rebecca Whitney November 19, 2015 07:00:00 PM

Previously, we reviewed what email fatigue is and how you can understand the fatigued percentage of your subscriber base. 

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If you are one of the many companies that realize you have a problem, we are here to tell you about a few possible fixes. Many of these are simply email best practices but worth considering in light of your fatigued subscribers only.

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Topics: Email Marketing

13 Improvements For Your Email Marketing Program

Posted by Rebecca Whitney November 19, 2015 04:44:00 PM

A few years ago, we recommended 14 basic tips for improving your email marketing. We’ve made some updates to demonstrate what is most important today. So, now it’s your turn! Refresh your email marketing program with this guide. 

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Topics: Email Marketing