Jump-start your sales efforts for 2017: Communicate

Posted by Mark Gibson January 18, 2017 10:02:00 AM

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Marketers are born communicators, but how many of us do all this wonderful work, then don’t share it with colleagues or the C-Suite? We get so wrapped up in our external campaign launches that we forget our most important audiences – those who pay us and those who serve our customers! 

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Topics: Marketing Best Practices, Bank Marketing, B2C, Financial Services, B2B

Jump-start your sales efforts for 2017: Collaborate

Posted by Mark Gibson January 11, 2017 09:24:00 AM

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I recall a few years ago seeing a full page ad in the New York Times promoting a new internet bundle. I called the 1-800 number and the courteous woman on the other end of the line had no idea what I was talking about. Management had not informed the call center employees about the new promotion. 

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Topics: B2C, Financial Services, B2B

Jump-start your sales efforts for 2017: What media channels should you use?

Posted by Mark Gibson January 04, 2017 10:21:00 AM

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This year, it will be more important than ever to think "multi-channel" - deploying a diversity of media channels to reach your customers and prospects.

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Topics: Financial Services

Jump-start your sales efforts for 2017: Begin with the end in mind

Posted by Mark Gibson December 16, 2016 08:54:00 AM

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The start of the year is a little like the Twilight Zone. (For those of you too young to remember, you need to check it out!) You’ve taken a week or two off to be with family and friends. You’ve had great meals and celebrated. And you’ve half forgotten what was happening at work before you left!

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Topics: Financial Services

Quick Webinar: How to Jump-Start Your Sales Efforts in 2017

Posted by Rebecca Brown December 12, 2016 04:43:00 PM

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If you’re like most marketers, your plans and budgets were written and approved months ago. Now that the holidays are behind you and the new year has begun, it's time to execute! Now is the time for you and your sales team to develop and launch integrated programs to deliver on your branding and sales objectives.  

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Topics: Financial Services

The Correlation Between Marketing Investment and Results

Posted by Mark Gibson September 27, 2016 11:39:00 AM

If you are like most CMOs, your organization has a myriad of objectives next year, all of which require marketing programs and dollars. And most organizations won’t allocate sufficient marketing resources to effectively accomplish those objectives. How can you escape this conundrum?  

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Topics: Agency, B2C, Financial Services

Now Is The Time For One To One Marketing

Posted by Mark Gibson September 06, 2016 05:07:00 PM

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First, some business trivia. Who invented the term “one-to-one marketing”, and when was it introduced? 

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Topics: Financial Services

The Seven Imperatives for Marketing Planning in 2017

Posted by Mark Gibson August 16, 2016 03:08:00 PM

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With over half of 2016 behind us, we have now entered planning season. Have you started thinking about your goals for next year? As you begin to piece together your next marketing plan, here are seven key imperatives to keep in mind for 2017: 

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Topics: Agency, Financial Services

Who is your audience? Can you really answer that question?

Posted by Mark Gibson July 29, 2016 05:03:00 PM

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I recently had a fascinating discussion with my cousin, Katie Quinn -- of Today Show, Serious Eats, and QKatie You Tube fame.  She has built a nice following of 150,000 food and travel fanatics, and is wondering where to "take" them.  We talked about defining a "Mission" or Purpose for her channel, defining her Brand Position, and then we got to her "Primary Customer."

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Topics: Bank Marketing, Financial Services

Alcott welcomes noted financial services expert, Mark Gibson

Posted by Knight Stivender July 18, 2016 05:05:00 PM

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Mark Gibson, a 30-year veteran of the financial services industry with consultant roles at corporations including Citibank, Chase, and HSBC, has joined Alcott Marketing Science as a senior consultant working to expand the agency’s financial services marketing division.

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Topics: Bank Marketing, Financial Services