Minimize Competition, Maximize Prospects: An In-Depth Look at our Site Selection Process

Posted by Rebecca Brown February 02, 2017 04:37:00 PM

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When determining a new site for a free-standing emergency department, urgent care center, or physician's office, it's extremely important to look into the amount of potential patients as well as the the degree of competition in the given area. At Alcott, our site selection process not only takes every single competitor into account, but also evaluates key factors such as drive time, convenience, and patient behavior. 

According to Alcott data scientist Phil Lenzini, the end goal in our site selection process is to minimize competition and maximize prospects for the client.

How do we accomplish that? Here's a step-by-step look at the process. 

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Topics: Healthcare, Site Selection

Millennials to Baby Boomers: Healthcare Marketing by Generation

Posted by Rebecca Brown January 16, 2017 03:11:00 PM

Consumerism is on the rise in the healthcare industry due to many impactful changes that have occurred in healthcare, media, and government in recent years. And as a result, marketers must restructure the way they communicate with their audience in order to reach future patients. 

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Topics: Healthcare

Jim Alcott to Speak at Vitals Healthcare Summit

Posted by Rebecca Brown October 28, 2016 12:56:00 PM

Jim_Alcott_chair_(original).jpgOn November 17, the Nashville Post will host its annual Vitals Healthcare Summit at the Well Placed Smile corporate event space on Gleaves Avenue in Nashville from 5:30-7:30. Healthcare professionals are invited to network and learn from a series of talks on the business of healthcare. 

Jim Alcott, founder and CEO of Alcott Marketing Science, has been selected as one of five speakers for the event. His presentation, "This Affects Everything", will focus on data-driven marketing in the direct-to-patient age.  

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Topics: Healthcare

Needle in a haystack: Finding specialized patients

Posted by Knight Stivender July 28, 2016 05:19:00 PM

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Digital media, online communities, and concierge medical service providers have enabled patients navigating complicated health concerns with access to more information than ever before when making highly personalized decisions about care, treatment, procedures, and providers.

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Topics: Healthcare

Healthcare marketers need to reach patients where they live: Online

Posted by Knight Stivender July 28, 2016 01:48:00 PM

The internet has opened up everything to consumers - especially healthcare.

Through Google searches, online forums and Facebook groups, we can learn about conditions and then speak with our doctor about them. We can search for specialized, crowd-sourced doctors who've been recommended by our new online friends. And we can check out digital ratings on those physicians and the hospitals in which they practice.

Content is king in healthcare marketing. Search is queen. And transparency keeps a check on the whole system.

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Topics: Healthcare

Healthcare Marketing Series: The CMS Rating System

Posted by Rebecca Brown June 29, 2016 10:31:00 AM

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Whether or not you work in marketing, you've likely noticed how healthcare corporations have shifted their marketing approach in recent years. These corporations have gone from promoting themselves to healthcare providers and physicians to marketing directly to the patients themselves. Payers and patients are now looked at as “consumers" due to changes and advances that are occurring in healthcare, media, and government. 

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Topics: Healthcare

Healthcare Marketing Series: The Effect of the Affordable Care Act

Posted by Rebecca Brown June 07, 2016 02:57:00 PM

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Over the last few years, healthcare corporations have shifted their marketing approach from promoting themselves to healthcare providers and physicians to marketing directly to the patients themselves. Payers and patients are now turning into “consumers" due to changes and advances that are occurring in healthcare, media, and government. 

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Topics: Healthcare

Patient to consumer: the shift in healthcare marketing

Posted by Rebecca Brown May 05, 2016 03:10:00 PM

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Marketing in the healthcare industry today is no easy feat. Over the last few years, healthcare corporations have shifted their marketing approach from promoting themselves to healthcare providers and physicians to marketing directly to the consumers and patients themselves.

Healthcare marketing has actually been going on since the early '90s, but it has advanced with all the changes happening in healthcare, media, and government. Payers and patients are now turning into “consumers.”

To provide some insight into what has caused this shift and how it is affecting the healthcare industry, we interviewed Kevin Endres, an independent marketing and branding consultant with more than 25 years of healthcare marketing experience with prestigious clients including Vanderbilt Children's Hospital, Saint Thomas Health, Wake Forest Baptist Medical Center, and HCA

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Topics: Healthcare

Location, Location, Location: The Importance of Site Selection in Urgent Care

Posted by Jim Alcott September 22, 2015 03:37:00 PM

Acquiring new patients - whether it's for urgent care, specialized physicians clinics, freestanding emergency departments, etc. - requires targeted marketing and site selection tactics that eliminate the waste associated with mass media and more traditional site strategies.

One crucial component of a successful targeting strategy is defining the appropriate geography. Locational convenience is a critical factor in terms of the patients you’ll be successful in acquiring.

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Topics: Targeting, Measurement, Healthcare