Takeaways from college admissions webinar

Posted by Rebecca Brown July 20, 2016 09:46:00 AM

school-furniture-education-university.jpg

Last week we held a webinar called "How to Make Student Search Smarter", which centered on student search for college admissions officers and marketers.

In recent years, changes in technology, common mobile apps, and the trends detailed in this post have left student recruiters spending too much time and money marketing to students who may not fit their requirements or have little interest in actually attending their school. 

Our webinar, which was conducted by agency owner Jim Alcott, focused on how data science and analytics can help solve this problem. 
Read More

Topics: big data, analytics, Higher Education

Alcott Marketing Science Webinar: How to Make Student Search Smarter

Posted by Rebecca Brown June 20, 2016 09:58:00 AM

photo-1416677357736-79cd2bce22c5-2.jpeg

For college admissions officers across the U.S., student search is becoming increasingly competitive. Recent changes in technology, common mobile apps, and the trends detailed in this post have left student recruiters spending too much time and money marketing to students who may not fit their requirements or have little interest in actually attending their school. 

It's become such a challenge, NPR, the New York Times, and the Wall Street Journal have even published articles about the increasingly common issue. 

Read More

Topics: Higher Education