Why you should be more assertive at work .. and how

Posted by Knight Stivender July 06, 2017 02:10:00 PM

Tips for being a confident, communicative resource

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Topics: Marketing Best Practices

Jump-start your sales efforts for 2017: Communicate

Posted by Mark Gibson January 18, 2017 10:02:00 AM

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Marketers are born communicators, but how many of us do all this wonderful work, then don’t share it with colleagues or the C-Suite? We get so wrapped up in our external campaign launches that we forget our most important audiences – those who pay us and those who serve our customers! 

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Topics: Marketing Best Practices, Bank Marketing, B2C, Financial Services, B2B

Five Marketing Opportunities to Take Advantage of in 2016

Posted by Rebecca Brown January 22, 2016 12:48:00 PM

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There's something so refreshing and exciting about a new year. It's fun to think about all of the challenges, changes, and advancements we will face in 2016 and how we will conquer them, but it's also a bit overwhelming. You may be thinking, how will this year differ from the last? Will my old strategies keep working? Will I have to do something new? What needs to change?  

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Topics: Marketing Best Practices, Agency, B2C

Five To-Dos for Bank Marketers

Posted by Knight Stivender December 15, 2015 05:16:00 PM

At Alcott Whitney, our leadership team comes to the table with combined experience of more than 30 years helping banks grow and exceed their marketing targets. Based on our work with some of the brightest clients in the industry at institutions like Wachovia, Regions Financial and National City Bank, we've put together 5 top to-dos for bank marketers. In the business? Let us know what we should add to this list. 

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1. Understand your market opportunities and allocate resources accordingly. For example, we know that last year, upwards of 30 million business tax returns were filed in the United States. Just getting started are the roughly half of those businesses that are bringing in less than a million in annual revenue. At the top of the pyramid - and likely to have long ago chosen their business banking partner - are the 35,000 who are pulling in $100 million or more. That leaves a sweet spot of somewhere in the ballpark of 1.2 million small businesses earning between $1 million and $100 million each year. That's an awful lot of opportunity for financial institutions whose expertise lends itself to helping successful small businesses take the next big leap.

How to: Marshal your in-house marketing expertise, or hire a data and analytics agency that can pinpoint these opportunities and tailor messaging to them.  

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Topics: Marketing Best Practices, Bank Marketing, Financial Services

I'm Loyal. To Everyone...

Posted by Rebecca Whitney June 08, 2015 10:50:00 PM

We stopped by the corner drug store to quickly pick up some things. Allergy medicine, toilet paper, and eyeliner. Don't judge.

"$23.98 ma'am."

"Do you have your ((insert company name)) perks/program/rewards/points/member card?"

"Of course I do. It's right here." (On the keychain with your three competitors' loyalty program cards.)

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Topics: Marketing Best Practices, CRM, Loyalty

Why You May Need A Specialty Agency

Posted by Rebecca Whitney September 24, 2014 12:20:00 AM

 

Most marketing agencies are generalists. We mean that in a good way.They are amazing at generating buzz or even proving ROI for unique and previously unmeasurable tactics.

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Topics: Marketing Best Practices

Six Ways to Know It’s Time to Hire a Marketing Agency. And Three That It's Not.

Posted by Rebecca Whitney September 21, 2014 09:12:00 PM

Working late again? Here are just six reasons why you may need to hire a team to help you. Whether you are a seasoned marketer or new to your role, find the right people to surround yourself with and magical things can happen. Oh, and there are also three reasons why you may not be ready. 

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Topics: Marketing Best Practices