What's your number?

Posted by Rebecca Brown April 13, 2016 04:59:00 PM


If you've ever taken a business card from anyone in our office, chances are you've noticed a bright red number printed across from the person's contact information on the right side. You may have thought to yourself, "What's that about?" After all, it's pretty rare that a business card holds anything besides contact information and a company logo.

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Topics: Agency News, Measurement, Agency

How an analytics agency can help make sense of "Big Data"

Posted by Knight Stivender February 22, 2016 02:45:00 PM

Figuring out how to collect, analyze, gain insights from, and leverage "big data" has been such a holy grail for marketers these past couple of years that one could write a whole blog post on the memes alone. Just for kicks, here are three of our favorites: 

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Topics: Measurement, big data, analytics

Location, Location, Location: The Importance of Site Selection in Urgent Care

Posted by Jim Alcott September 22, 2015 03:37:00 PM

Acquiring new patients - whether it's for urgent care, specialized physicians clinics, freestanding emergency departments, etc. - requires targeted marketing and site selection tactics that eliminate the waste associated with mass media and more traditional site strategies.

One crucial component of a successful targeting strategy is defining the appropriate geography. Locational convenience is a critical factor in terms of the patients you’ll be successful in acquiring.

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Topics: Targeting, Measurement, Healthcare

6 Keys to Testing a Marketing Agency

Posted by Nate McCoy June 17, 2014 04:49:00 PM


How to Test a Marketing Agency:

6 Keys to Setting Up a Test That Delivers 

If you’re reading this, we’re going to assume two things about you. 1) You hire marketing agencies, or are one yourself, and 2) you have considered ways you can test multiple agencies at once.

We’re writing this because over the last few months we’ve seen an increasing number of businesses rely on testing as a means of agency selection. It’s a great method to find the best agency partner, but there are places where things can go wrong. That’s why we hope to pass on some key practices that will ensure you align yourself with the marketing agency that is right for you and your business.

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Topics: Measurement